In web designing, color is the important and an effective feature in capturing the attention of the browsers since it is instantly noticeable. Appearance of the website gives an idea about what the website is. A web designer is primarily concerned about the color while designing the website. Different combinations of colors give different outcomes. The outcomes may be harmonious, deference, enthusiastic, playful etc. The color is decided not only with the taste of the creator but also by considering the basic elements of the color theory. Different colors have different psychological associations which the designer should be aware of. Creativity is the major factor that influences the web design greatly. Creativity in color usage gives life to the website thereby delivering the theme of the website effectively. Contrasting colors provide additive advantage in web designing by highlighting the key points in the web page. Mostly we use complimentary colors on color wheel for this purpose. Few good combinations like blue, green and turquoise, Red and black, blue, yellow and red, orange, purple and red not only adds beauty but also life to the web site designed. The meanings of colors differ from culture to culture, so the web designer should be aware of the color schemes before using it. Text color must contrast with the background color only then it will be readable. The beauty of the website lies in the combinations of colors since they are visual and emotional.